5 Tips For Social Ads That Make Money
- Erica Warfield
- Sep 3, 2022
- 2 min read
Updated: Nov 21, 2024
You're spending money but are you making it? Here are 5 tips to help your ads actually convert. šļøā
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JUST BECAUSE YOU PUT MONEY BEHIND IT DOESNāT MEAN ITāS GOING TO WORK.
Wouldnāt that be great though? You can use your budget wisely by creating campaigns that reach the right people, with the right message, who want what youāre offering.
1. USE CUSTOM AUDIENCES
Use custom audience groups to retarget people who have already taken a meaningful action like...
Engaged with your IG profile
Visited your website
Watched 75% of your video
These are the people that have already shown an interest in your brand and are more likely to convert when you keep coming up in their feed.
Build trust with your audience by being consistent.
2. USE LOOKALIKE AUDIENCES
Lookalike audiences are automatically created groups who have the same interest and behaviors as people who are interested in your brand.
Create Lookalikes based on people who have converted or you know will convert like...
Recent purchasers
IG followers
People who landed on your checkout page
People who contacted you
This is a fresh new audience youāre reaching that are more likely to convert and you donāt even have to go find them!
3. CUSTOMIZE YOUR COPY
Make multiple ads with different copy that is tailored to the audience youāre reaching.
The same ad wonāt work for everyone so be sure to take into consideration who youāre reaching and where they are in their buyer journey.
Ex: if youāre retargeting people who have visited your website, write copy that will encourage them to go back and visit a new page.
Ex: if youāre reaching an audience who has visited a specific product page but didnāt checkout, give them an ad with special information about the product.
4. RUN MULTIPLE CAMPAIGNS
One campaign running the same ad over and over to the same audience over and over will not be effective for long.
Run a variety of campaigns that are optimized to reach a specific goal like...
Brand Awareness (get impressions)
Website Traffic (get people to the website)
Lead Generation (get people signed up)
Conversions (get people taking action)
Each of these campaigns should target different audiences and from there, you can cycle in new people all the way through their purchase journey.
5. LOOK AT RESULTS & OPTIMIZE
Listen to the data like itās whispering secrets in your ear. You can learn a lot from the results of your campaign. Think about what actions people are/are not taking and it will indicate how you can improve the ads.
Ex: if youāre earning follows but not sales, take a look at how your campaign is reaching people and what it is (or isnāt) encouraging them to do.
Ex: if youāre getting clicks but nobody is purchasing, take a look at how they behave on the landing page. Adjust to ensure a seamless experience.
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Experiment as you go and have fun with the process! Social ads can be just as creative as they are technical. ā
PIN FOR LATER!
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