5 Tips For Social Ads That Make Money
You're spending money but are you making it? Here are 5 tips to help your ads actually convert. 👇️
JUST BECAUSE YOU PUT MONEY BEHIND IT DOESN’T MEAN IT’S GOING TO WORK.
Wouldn’t that be great though? You can use your budget wisely by creating campaigns that reach the right people, with the right message, who want what you’re offering.
1. USE CUSTOM AUDIENCES
Use custom audience groups to retarget people who have already taken a meaningful action like...
Engaged with your IG profile
Visited your website
Watched 75% of your video
These are the people that have already shown an interest in your brand and are more likely to convert when you keep coming up in their feed.
Build trust with your audience by being consistent.
2. USE LOOKALIKE AUDIENCES
Lookalike audiences are automatically created groups who have the same interest and behaviors as people who are interested in your brand.
Create Lookalikes based on people who have converted or you know will convert like...
Recent purchasers
IG followers
People who landed on your checkout page
People who contacted you
This is a fresh new audience you’re reaching that are more likely to convert and you don’t even have to go find them!
3. CUSTOMIZE YOUR COPY
Make multiple ads with different copy that is tailored to the audience you’re reaching.
The same ad won’t work for everyone so be sure to take into consideration who you’re reaching and where they are in their buyer journey.
Ex: if you’re retargeting people who have visited your website, write copy that will encourage them to go back and visit a new page.
Ex: if you’re reaching an audience who has visited a specific product page but didn’t checkout, give them an ad with special information about the product.
4. RUN MULTIPLE CAMPAIGNS
One campaign running the same ad over and over to the same audience over and over will not be effective for long.
Run a variety of campaigns that are optimized to reach a specific goal like...
Brand Awareness (get impressions)
Website Traffic (get people to the website)
Lead Generation (get people signed up)
Conversions (get people taking action)
Each of these campaigns should target different audiences and from there, you can cycle in new people all the way through their purchase journey.
5. LOOK AT RESULTS & OPTIMIZE
Listen to the data like it’s whispering secrets in your ear. You can learn a lot from the results of your campaign. Think about what actions people are/are not taking and it will indicate how you can improve the ads.
Ex: if you’re earning follows but not sales, take a look at how your campaign is reaching people and what it is (or isn’t) encouraging them to do.
Ex: if you’re getting clicks but nobody is purchasing, take a look at how they behave on the landing page. Adjust to ensure a seamless experience.
Experiment as you go and have fun with the process! Social ads can be just as creative as they are technical.
PIN FOR LATER!
