Yes And Relating
INDUSTRY
Personal Development
WORK
Brand Identity, Web Design, Marketing Design
YEAR
2023
VIBES
Playful
Energetic
Emotionally Engaging
BRIEF
Yes And Relating is a company focused on helping people create and improve their relationships through unique events, workshops, and coaching. Their approach incorporates improv techniques, making the process of connecting more fun, easy, and emotionally resonant. The "Yes And" concept comes from improv, encouraging a collaborative, open-minded approach to communication.
Yes And Relating needed a brand that captured the playfulness, energy, and emotional depth of their services, while also standing out from typical relationship brands, which often rely on red and pink hues. I was tasked with creating an effective brand identity, a website, and digital marketing materials that reflect these values while emphasizing communication and connection.
RESULT
The brand was designed with flexibility in mind, as Yes And Relating’s services span across several environments: online platforms, in-person events, workshops, and coaching. The result is a vibrant, engaging visual identity that works seamlessly in all these contexts.
The vibrant orange color palette conveys energy and enthusiasm, setting it apart from competing relationship brands. The logo integrates the core themes of connection, emotion, and communication, central to the brand’s mission. The website design is bright and user-friendly, while the branding also adapts well to event signage, printed materials, and digital platforms. This ensures a cohesive, dynamic brand experience across every touchpoint, inviting people to engage in relationship improvement with a fresh, fun, and emotionally resonant approach.
