SoulHAVEN Collective
INDUSTRY
Non-Profit
WORK
Brand Identity, Web Design
YEAR
2024
VIBES
Welcoming
Natural
Trustworthy
BRIEF
SoulHAVEN Collective is a non-profit hosting nature retreats for BIPOC artists to foster emotional renewal, rejuvenation, and creative inspiration. Supported by stakeholders and grants, they needed a brand identity that conveyed credibility and value to attract donations, vendor support, and retreat applicants.
They approached me to create a cohesive brand identity, website, and digital materials that reflected the retreats' natural setting while evoking calm, safety, and peace. The goal was to design a welcoming, modern brand that inspires trust and resonates with their community.
RESULT
The SoulHAVEN Collective brand was crafted to inspire confidence and convey professionalism—key to building trust with high-net-worth donors. Its visual identity strikes a balance between warmth and sophistication, ensuring it feels approachable yet credible. By combining timeless design elements with a refined aesthetic, the brand communicates integrity, reliability, and the transformative impact of its mission, assuring donors their contributions make a meaningful difference.
