BRIEF

KR Omakase is a mock brand. It is a Japanese fine dining restaurant offering an exclusive omakase experience. They create refined, creative, and rare dishes using seasonal ingredients, prepared in experimental ways. The brand needed to convey luxury, exclusivity, and sophistication to attract a high-end clientele who would value the prestige of dining at such an exclusive restaurant. The visual identity needed to evoke a sense of high-end luxury, making it an experience worth bragging about.