Forte
INDUSTRY
Music and EdTech
WORK
Brand Identity, Marketing Design, Web Design
YEAR
2024
VIBES
Modern
Energetic
Dynamic
BRIEF
Forte is a tech platform designed for music learners of all levels—beginner, intermediate, or advanced. It matches learners with professional teachers, providing them the ability to take lessons directly on the Forte platform, which offers high-quality audio and serves as a comprehensive music education hub. Forte came to me for a brand identity refresh, as their existing visual identity wasn't connecting with their audience. They sought a modern update that kept their existing logo while aligning the brand visuals with audience expectations. My work included designing social media assets, email templates, website layouts, platform UI elements, and other digital marketing materials to effectively showcase the platform’s features and value.
RESULT
I refined the original color palette, adjusting tones and tints to enhance its appeal and improve website accessibility. The redesigned website embraced a clean, spacious, and minimalist aesthetic, aligning with modern tech company standards. Custom technical graphics and fluid line patterns conveyed the energy and movement of music, while incorporating the periwinkle brand color into photography reinforced brand identity. The result is a refreshed, professional visual identity that highlights Forte’s value for music teachers and learners.