Escape Campervans
INDUSTRY
Travel and Tourism
WORK
Marketing Design
YEAR
2024
VIBES
Adventurous
Energetic
Playful
BRIEF
Escape Campervans is the largest campervan rental company in North America, known for its unique, hand-painted campervans and exceptional customer service. The brand embodies the excitement, adventure, and energy of campervan travel, appealing to those seeking a fun, flexible, and memorable road trip experience. My role was to design branded social ads, organic posts, newsletters, and motion graphics for both paid and organic digital marketing campaigns. Using Escape Campervans’ established brand guidelines, I created marketing materials that highlighted the spirit of adventure while aligning with the company’s vibrant and energetic brand personality.
RESULT
The marketing campaigns were designed to capture the essence of adventure and the excitement of the open road, while staying consistent with Escape Campervans' established brand identity. I crafted dynamic, engaging visuals, incorporating vibrant colors and bold typography that matched the playful and energetic feel of the campervan experience. The motion graphics and digital ads effectively communicated the brand’s key messages and ensured a cohesive look across social media platforms and newsletters. The result was an array of digital marketing materials that resonated with the target audience, driving engagement and increasing brand visibility.
